No matter what industry you’re in, you need to be able to have a constant stream of traffic coming to your website. This traffic is the lifeblood of your company, and as more consumers begin to rely heavily on the internet for all of their needs, you’ve got to be positioned so that you can take advantage of these trends.
There are numerous ways to drive traffic to your web site, and some will be easier than others. The best strategy incorporates several different techniques that cover all of your bases and provide you with not only traffic, but help build your brand in the minds of consumers.
Organic traffic comes from search engines and your level of discoverability is vital to maintaining good levels of organic traffic. If you’ve never taken the time to optimize your site for keywords that are relevant to what you do, now is the time to start. You can bolster your efforts and raise your search engine positioning through the use of article marketing, blogs, and link-backs that give your site more authority in the eyes of search engine spiders.
The more often you update your site and keep it current, the better your chances are of ranking in the top ten for your desired keywords.
Social Media Driven Traffic
Social media is a very powerful way to drive traffic to your website. If you don’t have a blog for your business, you need to start one now and use your social media accounts to help raise awareness about your company. Make sure you are using the right type of accounts for your unique market. For example, if you are in the tech industry, you need to be using Google+. If your business is primarily B2B, you need to be using LinkedIn. Facebook, Twitter and Pinterest are also vital tools in helping you get more traffic and more interest in your company.
Coordinating Marketing Efforts
All of your marketing efforts should be coordinated to drive traffic to your site. Hopefully, you’re still using traditional marketing such as radio, television and newspaper advertising, but all of these campaigns should contain links to your site or your Twitter account. Create a marketing cycle where all of your marketing efforts circle back to your website.
Do you have questions about driving more traffic to your website? Let the experts at SelecSource advise you on how to take your company to the next level.